The “when” came from when I was motivated by the market experiences I had with the collective. I was motivated enough to think, well, even if I were independent of this program, if I were, for whatever reason, by myself, would that be the end of it for me, or would I want to continue, and in what way would I want to continue? I came to the conclusion that not only would I want to continue doing this, but I would also want to try to profit from it in a way that's small-scale commerce, you know, a community kind of way of supporting each other.